Today, I wanted to mess around with creating a logo, specifically for the Golden State Warriors, you know, the GSW. I’ve always admired their branding, and I thought it would be a fun little project to try and put my own spin on it.
First, I did some digging around to see what’s already out there. I noticed they’ve got that “The City” logo, which is pretty iconic. It shows the new eastern span of the San Francisco-Oakland Bay Bridge. I figured I should incorporate something like that, something that screams “Golden State Warriors” but with a fresh twist.
I started sketching out some ideas. Nothing fancy, just some rough drawings to get the creative juices flowing. I played around with different shapes and layouts, trying to capture the essence of the team while also making it unique. It’s tougher than it looks! You want it to be instantly recognizable but also not just a copy of what’s already been done.
- Brainstorm: I spent a good chunk of time just brainstorming. What elements are essential to the GSW brand? The bridge, the basketball, the colors, etc.
- Sketch: Like I said, I’m no artist, but I did my best to sketch out a few different concepts. Some were more abstract, others more literal.
- Refine: After getting some feedback from friends (mostly “looks cool, but what is it?”), I started refining the designs. I tried to simplify the shapes and make the overall design cleaner.
After a few rounds of this, I finally landed on a design I was happy with. It’s a modern take on their classic logo, incorporating elements of the bridge and a basketball. It’s simple, but I think it works. I even did a few color variations, just for fun. I played with the classic blue and yellow, then I also did a few versions in black and white, which looked pretty slick too, to be honest.
I ended up using some free online tools to create a digital version of the logo. I’m not a graphic designer, so I’m pretty happy with how it turned out. It’s not perfect, but it was a fun experiment.
Final Thoughts
This whole logo-making process was a lot more involved than I initially thought. It’s not just about slapping some shapes together, it was good fun!
I have a newfound respect for graphic designers now, that’s for sure. It takes a lot of creativity and skill to create something that’s both visually appealing and meaningful. I’m not sure if my logo will ever see the light of day beyond my own computer screen, but it was a fun little project nonetheless. And who knows, maybe one day I’ll try my hand at designing another logo. But for now, I’m happy to just admire the work of the professionals. And keep cheering on the Warriors, of course!
