So, I got curious the other day about who actually owns the Maxfli golf brand. It’s a name I’ve seen around forever, right? Had some of their balls back in the day. Just popped into my head while I was looking at some gear online, and I figured, “Hey, let’s find out.”
My first step, like always, was just doing a quick search. Typed it right in. And honestly, the first few results were kinda messy. I saw mentions of Dunlop Slazenger, which sounded familiar, like they were the original guys or something. Then I saw TaylorMade pop up. And then Dick’s Sporting Goods kept appearing too. It wasn’t immediately clear who was calling the shots now.
Digging into the Past
Okay, so a simple search wasn’t cutting it. I started digging a bit deeper. I remembered Maxfli being a big deal, associated with Dunlop for a long, long time. Found some articles and forum posts talking about the history. It seems Dunlop Slazenger Group really did own Maxfli for decades. They were a major player.
Then things got interesting. I pieced together that TaylorMade-Adidas Golf bought the Maxfli brand, along with some others like Noodle, from the Dunlop Slazenger folks somewhere back in the early 2000s. I remember when TaylorMade was pushing Maxfli stuff for a while.
Finding the Current Owner
But the trail didn’t end there. The connection to Dick’s Sporting Goods kept showing up. So, I focused my search on that relationship. What I eventually figured out, after reading through some older press releases and retail news bits, was that Dick’s Sporting Goods later acquired the Maxfli brand name from TaylorMade. This was maybe around 2008, if I recall correctly from what I read.
So, here’s the deal as I understand it now:
- Originally, it was part of Dunlop Slazenger.
- Then, TaylorMade bought the brand.
- Finally, Dick’s Sporting Goods bought the rights to the Maxfli brand name.
That explained why you mainly see Maxfli stuff being sold exclusively at Dick’s Sporting Goods and their Golf Galaxy stores nowadays. They own the brand name and use it for their own line of golf equipment.
It’s funny how these big names change hands over the years. You think of a brand one way, associated with a certain company, and then you find out it’s been bought and sold. Anyway, that was my little investigation. Took a bit more clicking around than I expected, but I got there. Dick’s Sporting Goods is the current owner of the Maxfli brand name.
